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Five on that is the complete creative outlet for Joe Hollier and his friends. A platform to self-initiate projects from videos to skateboards to books to websites to apparel to prints and group exhibitions. Five on that is a group of artists, skateboarders, musicians and friends. It's not about making products, it's about spreading ideas and taking responsibility for the things we consume and produce... it's about doing something cool with your friends and it's about making your own value in things.
We really love skateboarding.
Skateboarding teaches you to see the world differently,
it teaches you determination, it challenges you mentally and physically. Skateboarding introduces you to so many interesting people, and it naturally lends itself to a do-it-yourself attitude.
It has influenced so many kids to experiment in other creative mediums like film, photography, design, painting and music. Skateboarding has taught me there are other ways to live outside of looking for a 9-5 job.
The satisfaction from skateboarding is the same feeling from creating any sort of art, and we think that is the real point;
To encourage and inspire people to find and make their own value and stop looking for it in material things.
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